In the first place, attaining a personal brand in which her designs are associated with exclusive products, in the second place, being able to work in the field for which she has trained for years and, finally, being able to carry out her project without leaving her home town.

In her own words, one of the main challenges which she faced on trying to market her products in a rural area was changing the mentality of certain sectors of the population who did not understand having to pay for the exclusivity of a product. From her point of view, this implied having to persuade people of the added value of a unique, handmade product and to this end she worked hard to obtain the Craftworker’s charter (awarded by the Galician Crafts Foundation) which adds a seal of quality to her designs. Besides that, even though her future plans do not include setting up shops, she considers that rural areas, with their smaller population density, are a difficult market for direct retail.
Nevertheless, she does consider that, for certain jobs, the rural area has other advantages such as the peacefulness of the environment, larger working areas and a closer relationship with the direct buyer.